Date: October 18, 2009
From: Scott Paton

Dear Friend,

It`s a noisy world. Everyday we are bombarded with messages... advertising messages, political messages, current affair messages, email messages, spam messages. So many messages that our voices are almost drowned out.

It has grown to the point that people are starting to tune out.

Newspapers are in trouble. Recently, I heard that U.S. newspaper print advertising sales plunged 30 per cent in the first three months of this year, the biggest quarterly decline in at least 38 years.

Across the country, TV and radio outlets are in the midst of a cost-cutting effort that is reshaping the industry and offering few hints of when - or if - it might end. Locally, TV stations are downsizing anchor desks, cutting overtime and looking at new models of content-sharing as ways of coping with a harsh economy.

The changes come as media industries nationwide report dismal revenue numbers. Radio advertising recently had its worst quarter on record, declining 26 percent, according to TNS Media Intelligence, an industry tracking service.

TV ad sales are down 9%.

And basically everyone who wants to be online is...

It would be easy to say everything and everyone is heading to the Internet. In fact, there was a poll asking an interesting question...

If you were stranded on a desert island and could have access to the Internet, a telephone, or a television, which would you choose? If you said TV or phone, you are in the minority among U.S. online users -- at least, according to America Online (AOL). 67 percent said they would choose a computer with Internet access.

But that was three years ago...

"Apple doubles its iPhone market share" May 20, 2009, 6:13 AM PDT cNet News -- If there was any doubt about the popularity of Apple's iPhone, a quick look at the latest market share figures from research firm Gartner should put them to rest. Released on Wednesday, the newest data from Gartner shows that Apple's share of worldwide smartphone sales grew from 5.3 percent in the first quarter of 2008 to 10.8 percent in the first quarter of 2009. In terms of unit sales, Apple jumped from 1.7 million in the first quarter of 2008 to 3.9 million during the same period in 2009. Gartner analyst Roberta Cozza said growth in the smartphone category was driven by touch-screen products such as the iPhone and BlackBerry Storm, and credited "tighter integration with applications and services around music, mobile e-mail, and Internet browsing," as key factors to growth. Although traditional mobile-phone sales still dominate the market, a clear shift is under way. Plus:

Today, with 50 million iPhones, the Palm Pre, Google's Android for mobile phones, to say nothing of all the major cell phone manufacturers jumping on the SmartPhone bandwagon, people are unhitching themselves from their computers.

Look around. Everywhere, and I mean everywhere, everyone has something attached to their ear.

Sometimes there are little wires coming out, but most of the time, it is a phone.

And yes, they are usually talking to someone, but more and more they are listening to something they downloaded... or reading the latest Twitter postings...

The point is...

They aren't at their computer looking for your email, webinar, or latest video. They are out and about so why aren't you there with them??

What`s the best place to build a successful restaurant?

Where there are lots of hungry people!

Apple recently reached two milestones: Eight point Five Billion digital downloads from their iTunes Store and One Billion App downloads from their iPhone Apps Store.

Write that down. It is important.

Even if you have no idea how to download a thing from iTunes, chances are your audience does. And you are missing out by ignoring this massive market.

And remember, these people are very different from the people who surf. They are auditory learners. They prefer listening or watching to reading.

That woman above could be listening to you right now.

Look at this:

If you answered, "Yes", nodded your head in agreement, or if this struck a chord with you in ANY way, then please read on for a life transformation in the making -- YOURS that is.

Because you probably aren't...

...more popular than a fart, that is.

You see, there is this little iPhone App called, you guessed it:

iFart.

It have been downloaded tens, if not hundreds, of THOUSANDS of times. And it is an Apple All-Time Top 20 App!

I am not making this up!

It has been featured on USA Today, MSNBC.com, The NY Times, well , you get the idea.

Now we don't recommend you get your own iFart.

But we did want to impress upon you how popular these iPhone Apps can become.

Another one that surprised us was the Ocarina App.

An Ocarina is a flute-like musical instrument.

And a company called Smule made an iPhone App that acts like an Ocarina.

They sell it for 99 cents.

They sold over 800,000. Take a second and think about how much money that is...

More on that in a sec... but first...

When is a phone not a phone? When it is a camera, game console, calendar, Inbox, text messenger, GPS, TV/DVD player, travel guide, contact manager, virtual assistant, translator and, oh yeah, a phone.

So why can't it be a private pipeline between you and all the people in the world who want and need to hear your message?

There are over 35,000 Apps for the iPhone. Over one billion have been downloaded.

We figure if 800,000 people want to blow on their iPhone, would, say, 300,000 like to keep in touch with you. Maybe we are wrong and it's closer to a million people. Who knows? But you have to be more interesting than an Ocarina...

Aren't you?

So given that people are using the Internet, but not their computers, to stay connected, why not use the iPhone to bring your messages directly to your prospects and customers?

You have a Blog, a Twitter account, a Podcast (audio and/or video), a schedule and a way for people to contact you back. If you don't, we will help you set them up. I have spent the past 6 years teaching people just like you how to quickly and easily set up Blogs, Podcasts and Twitter.

And as a bonus, if you are too busy, or don't have a virtual assistant to post to your blog and Twitter, we have a division that will look after it for you.

More on that once you get up and running...

Each platform (Blog, Podcast, Twitter, Calendar) is proven technology and stable, so you don't have to worry about crashes or your information getting zapped.

So let's take a tour of your Power Connector App...

Twitter	Blog Entries
Stay in touch with quick short informative messages from Twitter	Your audience clicks on your latest blog entry and reads it. If there are links in you post, when they click it, your App opens a browser and they are taken to the web page.
Videos	Audio
We don't have to tell you how huge video is online. Your videos are instantly ready for viewing.	The iPhone is perfect for audio. Everyone talks on it after all! Why not have them listening to you every chance they can?
	Contact Information
	Whatever Contact information you want to make available to your followers, you can set up from your online control panel.

More breaking news...

"Apple unveils new iPhone" Last Updated: June 8, 2009: 3:32 PM ET By David Goldman, CNNMoney.com staff writer NEW YORK (CNNMoney.com) --Apple on Monday unveiled a new, faster iPhone, lowered the price on its existing model to $99, and released details of its revamped operating system. Philip Schiller, senior vice president of worldwide product marketing, demonstrated the iPhone 3GS, which can perform tasks up to 3.6 times faster than the previous second-generation iPhone, the iPhone 3G. The new phone also comes with a 3.2 megapixel camera with video capturing and editing capabilities, improved battery life with 5 hours of talk time and 30 hours of audio, voice command control by holding down the home button, and a built-in digital compass. The company also announced 100 free new features for the iPhone's operating software, including the ability to make the easily-lost phone theft-proof. Apple said it will now be possible for iPhone owners to download movies without a computer! Take a good look:

It's not often that emerging technologies bring about untapped opportunities like the one before you today.

I am quite shocked, to be honest, that there isn't a massive stampede of trainers, speakers, coaches, authors, marketers, and celebrities to the iPhone. Oprah's nowhere to be found (except for an app that gives you quotes about her).

And she has 4 or 5 podcasts rocking the charts in iTunes.

But how often in the past ten years has a brand new, untapped marketing channel opened up before your eyes?

Could you ever imagine connecting with people as they walked their dog? Sat on a beach? Commuted to work? Ate lunch?

That's what the iPhone Power Connector App will do for you.

Once you get your iPhone Power Connector App, we will show you how to submit it to Apple for inclusion in the iPhone App Store. You can give your App away free or charge for it. Many Apps sell for 99 cents to $2.99.

Yes, it could become an untapped profit center for you!

Your iPhone Power Connector App has the Super-Cool factor going for it. This means two things:

1) Everyone you know or connect with will want to get your iPhone Power Connector App and see how it works, and
2) Many of them will want their own.

Ever hear of 'Keeping up with the Jones?'

This could be the easiest, largest group you will ever build, and all those people who want what you have?

We have added a small bonanza to your iPhone Power Connector App. Everyone who downloads and installs your App on their iPhone has an exclusive opportunity to develop their own iPhone Power Connector App.

And guess who keeps a percentage as our thanks for helping us spread the word?

Now we are in Pre-launch which gives you two lucrative opportunities:

1) You save big time
2) You can make some killer profits

First, an iPhone App, if you started from scratch will set you back $30,000. If you are an elite negotiator you might get it down to $15,000. You should know the meager investment we are asking for in exchange for partnering with you is way less than that!

If iPhone developers knew what we were practically giving this away for, they'd string us up by our toes. And we don't want that!

...doesn't mean you have to!

The investment to get your own Connector App (which we submit to the Apple App Store for you!) is so low that we can't tell you here.

Once you fill out the form below, you will be a member of our Inner Circle (it's FREE!). You'll have access to the lowest price for an iPhone App anyone has ever seen, plus be positioned to make a small fortune on every referral you make.

Second, we need help getting the word out. Being cutting-edge often means things have to be explained a few times to get people's minds streeeeeeeetttttched. So we are giving you significant sums of cold, hard cashola to get as many people on your App (how crazy is that??) and also tell everyone you know who would be a great fit with us all.

So make sure you tell honest, fun, successful, positive friends and associates.

Let's leave the miserable people alone.

The last point I want to make here before we get down to it, is this: In our Pre-Launch phase (expected to last the month of November only), we are looking for only 50 people to raise their hands and get their own Power Connector App.

After that the investment goes up... way up.

We need your feedback, because we know what we think it should be, BUT what do we know??

That's where you and 49 others come in.

I think this is a slam-dunk. Our programmers think differently. I think I have all bases covered. Our programmers and accounting department roll on the floor laughing every time I say that.

So as our partners in this... Face it, if you get 300,000 people on your App, you need us to maintain the friggin' thing! We're partners.

We need your suggestions, comments and user experiences to make our App the best it can be for all concerned.

The next step is up to you...

Fill out the form below. If you qualify, we will contact you if there are any questions from your submission.

Email* Password* Retype Password*     * Required

To Your Success,

Scott Paton

PS - Your Power Connector App works with the iPod Touch as well. There are over 175 million iPod owners. And as they upgrade their iPods, they become ideal prospects for your programs and content.

PPS Yes, we will be looking at making versions for other SmartPhones. That's Phase 3! Watch for our Google Android version coming coon!

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